His idea on a million dollars 16-year-old (Lindsay Phillips) came up with art lesson at school. Today, the same name of Lindsay Phillips, which she organized in 2007 and which employs 35 employees, earns $ 30 million a year. The idea of schoolgirl is pretty simple - She came up with Shale Switchflops with changing swabs.
It is very convenient and profitable, instead of 10 pairs of shoes buy one. The shale themselves are worth $ 35, additional swabs - $ 12. Shalants with changing switchflops rolls are sold in 4,000 stores around the world.
The main trend of modern consumers "Create your own design", and modern technologies allow you to create such products that may vary at the request and taste of the buyer itself, "explains Lindsay Phillips its strategy.
With her completely agree to the Gurketing of Randy Gage, who believes that people usually do not what they need, but what they want. "Therefore, my advice" Find the need and satisfy it, "you need to paraphrase:" Find a desire and satisfy it. " - I am sure the marketer.
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