Why do jeans blue?
Let's spend the experiment: Close your eyes and imagine jeans. Any, just jeans. What color are they? With a probability of 99, 9% imaginary pants will be blue. And you do not need to be extrasensus: it's just the most popular, classic for denim shade. But why? Oh, this is a curious story ...
Such different classically blue jeans.
If there is a world of clothing in the world, which is absolutely everything and everyone is jeans. Men and women, children and adults, rich and not very - they are to taste everything. The reason for the popularity of jeans is quite obvious: convenience and versatility. But how to explain their not quite universal blue color? After all, the black would be much more logical.
Jeans are much older than it seems to us.
To begin with, it should be noted that jeans is much older than it seems to us. The first mentions of the tissue of the "denim" type appear at the very beginning of the XIV century. It was often used for sewing sails. And in the XVII century, the material was already supplied with Genoa (from where the name went, slightly modified on the road), were processed in the French city of him and transported it to Northern Europe. Pants made of durable durable fabrics especially loved by the sailors. But not received massive popularity until they fell to the eyes of the earliest entrepreneur from America Levi (Levay) Strauss.
Workers' overalls "Levi's" almost old prescription.
At the end of the XIX century, Strauds patented "universal clothing for workers" - a comfortable overalls with pockets for tools and coins. At the peak of "Golden Fever", a novelty scattered like hot cakes. It is curious that the model was produced in two shades: Brown and blue . That's just brown was not popular and left the production, and the blue "jeans" became a real Emblem of Strauss, and soon they began to produce them in the form of trousers. The secret of success was just in the shade.
The very "classic" dye indole.
The fact is that initially blue shade was chosen due to the cheapness of the dye. Dark blue indol Then it was worth the visual penny. That's just demanded Special type of staining: The exposure to the dye was not the entire tissue as a whole, as usual, but only transverse threads. And it gave an unexpected, but a pleasant side effect: with each wash, the dye slowly washed away, and with him the fibers of the fabric softened.
A special method of staining allowed jeans is becoming softer and more convenient with each washing.
As a result, the dilated blue jeans were very softer, more comfortable and as if adapt to the shape. While their brown fellows, according to the reviews of the first buyers, "felt like a tarpaulin." Naturally, consumers choose the model that was more convenient.
Today you can buy jeans of any color. But blue remains classic.
That's so blue jeans won the world. And although today technologies allow you to paint them in any shade without losing the notorious comfort, "Blue Jeans" became a real classic. Always and everywhere relevant.
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