Impela unawo okungenani i-jean eyodwa. Futhi kula ma-jean, kuqinisekiswe ukuthi kube nephakethe elincane kangako elinamahloni elivela ephaketheni elingakwesokudla. Le nhlanganisela ifakiwe ekwakhiweni okujwayelekile kwe-jean enamaphakethe amahlanu.
Kepha kwavela kanjani nalesi sikhwama esincane? Uyayisebenzisa? Kwani? Ngokunokwenzeka, njengami, ngibeke lapho, ngalokho okuhloswe ngakho. Yize kwakukhona isikhathi lapho ngangimncane kakhulu, futhi ngagcina lapho lokho bekufanele.
Ake siqale udaba lwethu ngo-1873 nalaba bafana ababili:
Lo nguJacob Davis (ezalwe eRiga, ekuqaleni wayegqoka igama likaJacob Yofis) futhi abeke uStrauss (LEBS Strauss aqhamuka eBavaria). Bobabili bathuthele e-United States phakathi kwekhulu le-XIX, baseMelika amagama abo, futhi baqala ukuzibandakanya ezingutsheni. UTratauda ukhiqize izisebenzi zikakotini eziqinile iminyaka engama-20 lapho uDavis ethintana naye. Wabhala ukuthi wasungula indlela entsha yokukhiqiza amabhulukwe aqinile, futhi wanikela ngokubambisana kwe-strnassia. UDavis ngokwakhe nje akakwazanga ukuqoqa ama- $ 68, adingekayo e-patent umbono (ngemali yanamuhla lokhu kungaphezulu kwama- $ 1,300). Amadoda ahlangene athola ubunikazi, futhi aqala ukukhiqiza i-jean ngokususelwa enkampanini uLevi Strauss & Co (Kuliqiniso, bababize ekuqaleni "kokusebenza okuphelele").
Ukusungulwa kukaDavis kwakuwukuzalela izitshalo ezisheshayo ezisheshayo zebhulukwe ngemiswende yethusi. Kukulokhu okungekho nhlobo yendwangu eqinile, noma isitayela esisha uLevi Strauss & Co Uthole ubunikazi bakhe be-denim ngo-1873.
Kumamodeli okuqala ama-jean kwakukhona amaphakethe amathathu kuphela: amabili ngaphambili, futhi okukodwa (kwesokudla) emuva.
Kepha ngo-1890, inkampani yanquma ukwethula ulwazi olusha, ephaketheni elincane amahora. Kuwo wonke amadokhumenti enkampani, ibizwa ngokuthi: "Bukela ephaketheni". Usayizi wawukhethwe ngokukhethekile ukwamukela iningi lamahora ephakethe ngaleso sikhathi.
Ngemuva kweminyaka eminingi kuphela, ekuqaleni kwekhulu lama-20, uJean kaLevi wangezelela ephaketheni lesibili langemuva, elaba ngowokugcina 'emaphaketheni amahlanu'. Amaphakethe amancane ewashi ayengowesine.
Lapho ngifunda eyunivesithi, sigqoke ngqo ukuthi i-pocket iwakethe leli tunge, elibeka kule ephaketheni. Kwangijabulisa kakhulu ukujabula kakhulu ukuthi lokhu "ubuphofu bemfihlo" abalumfihlo "kulungele iwashi lami. Ngemuva kwalokho angikwazanga ukufika engqondweni ukuthi ngisebenzisa ephaketheni lami ngenhloso yakhe!
Idizayini kaLevi yayithandwa, futhi abanye abakhiqizi abaningi be-jean bamukelwe hhayi kuphela. Namuhla, isitayela "samaphakethe amahlanu" singatholakala ngenani elikhulu lamabhulukwe ahlukene.
Ukukhishwa kungamabhulukwe okwenzelwe ukugqoka isudi. Abazenzi ephaketheni amahora amaningi, ngoba ngokwesiko bekukholwa ukuthi ukubeka isudi, indoda izobeka iwashi kwelinye lamaphakethe akhe, noma ephaketheni le-vest.
Ngesikhathi seMpi Yezwe II, uLevi washintsha umklamo omncane owashintsha, esusa imindeni emibili evela emakhoneni aphezulu ephakethe lewashi. Ngakho-ke, inkampani yaxhasa imali yensimbi yezidingo zezempi.
Ngokuhamba kwesikhathi, imfashini ihambile ephaketheni. Namuhla bangamakhagogo nentsha kuphela endala, bezama ngandlela thile bahlukanise phakathi kontanga (icala lami). Futhi emaphaketheni amaphakethe babeka konke kusuka ezintweni ezincane nakukhangiya kumakhondomu.
Abamele uLevi bathi inkampani ayisusi le ephaketheni eliphelelwe yisikhathi esifisweni sokugcina umklamo wokuqala.
Sekuyisikhathi eside ngisuse amawashi ephakethe lami, manje sengigqoka isihlakala, senzelwe ngokukhethekile uhambo olujwayelekile. Musa ukugibela ephaketheni lami ifoni njalo lapho isikhathi sokufunda! Futhi ephaketheni futhi ngigqoka inhlokomo. Kuliqiniso, kwakwelinye izwe - ngaphambi kokuyiguqula esifubeni. Futhi usebenzisa ini amaphakethe wakho wokubuka?
Umthombo