Ukuthenga isikhwama esibizayo somkhiqizo kufana nokuthenga imoto. Kulokhu udinga ukusondela ngokwesibopho bese ubheka yonke imininingwane. Noma kunjalo, sivame ukufuna ukusikhohlisa futhi esikhundleni sohlobo oluvelele, nikeza inkohliso ejwayelekile.
Ukunaka imininingwane
Imodeli ngayinye yomkhiqizo ovelele iqinisekiswa ngokucophelela ngokuba khona komshado. Imisipha engalingani, imicu yokunamathela nokunye ukungapheleli okuncane kumane akwamukeleki. Ngaphezu kwalokho, izinto ezisezingeni eliphakeme zivame ukwenziwa ngesandla, ngakho-ke izindaba eziphathelene nomshado wasefekthri kufanele wethuke.
Ama-rivets kanye nezikhiye
Ukunakwa okukhethekile kukhokhelwa ukufakwa: izingidi, ama-zipper, ama-rivets neminye imininingwane zenziwa zimane ziphelele futhi zivame ukubeka ukumaka kwazo, okuwuphawu lwekhwalithi kanye nokuqala.
Isibonelo, ezikhwameni zeHermes kunesitembu hermes enziwe eFrance, incwadi efakwe olimini, unyaka wokukhululwa, inombolo yesiliva esiliva embonweni.
Into uqobo lwayo
Imikhiqizo edumile cishe ayisebenzisi isikhumba esihlanganayo, imvamisa iyincanyana, kepha izinto ezisezingeni eliphakeme kakhulu. Ukudweba kufanele kube bushelelezi, ngaphandle kokugcwala kanye nama-scuffs. Kulokhu, izikhwama ezinophawu zigobe kahle futhi zibuyisela ngokushesha ukwakheka kwalo.
I gama le-brand
Kepha, ngifuna imininingwane, sivame ukungaboni into ebaluleke kakhulu: igama. Igama lomkhiqizo alibhalwanga kwifonti, izinhlamvu ezingalingani noma amaphutha zenziwa nhlobo.
Inombolo yomkhiqizo
Inombolo ye-serial isibonakaliso esibaluleke kakhulu sobuqiniso. Isitika esinenombolo sivaliwe futhi sinamathiselwe ukuze kungenakwenzeka ukukususa futhi kulimaze. Kokukhokhwayo, isinamatheli ngenombolo sivame ukunamathiselwa ngaphezulu.
Ukuwowapha
Khumbula: Umkhiqizo othandekayo uhlala efaka indawo ebizayo, eyenziwe kuphela kuyo yonke ikhwalithi ephezulu kakhulu. Ukupakishwa nakho kungenawo amaphutha emibala ngokuphelele: amabala noma "ukuguquka" komthunzi. Futhi zonke izesekeli ezingeziwe zihlanganiswa kahle futhi zifakiwe futhi azikaze zinikezwe ngokwahlukana noma njengesipho.
Uphawu lomkhiqizo
Ngaphambi kokuthi uye esitolo ngeke ujwayelene nezimpawu ezihlukile zomkhiqizo wakhe. Khumbula ukuthi wonke umuntu unokwabo.
Isibonelo, imodeli yasePrada yasekuqaleni ayisoze yaba ne-lining eqinile ehlukile: Ukukhethwa okuqondile komthunzi wayo emthunzini wesikhumba kungenye yezindinganiso zobunikazi bezinkampani. I-Dior ye-Corporate Lining ibomvu ekhanyayo ngethoni yethoni ku-logo. I-lining ekhazimulayo kufanele iqaphele ngokushesha.
Umthombo