Impela wonke umuntu wezwa ngeqembu lezinkampani zokuhweba nezokukhiqiza, ezidumile hhayi kuphela ngekhwalithi, kodwa futhi nemikhiqizo eshibhile eshibhile.
Uma ubheka ibanga, kubukeka sengathi i-IKEA ithengisa ngokoqobo yonke into: ifenisha, amakhaphethi, izibani, izingubo zangaphansi, izinto zezingane, ikhishi. Noma ngabe unazo ekhaya futhi azikho izinto ezivela e-Ikea, khona-ke kungenzeka ukuthi uzibone kaningi ezindaweni zokuthenga.
Umkhiqizo weNetherlands ngezimpande zaseSweden manje ukhiqiza ama-mugs ngenani elikhulu. Futhi le khishini lingamangala ngesimo sabo. Le nto ukuthi izinkomishi ezivela e-Ikea zinama-grooves ezansi, zakha ukubonakala kwezitsha eziyishumi nanye.
Ngabe ucabanga ukuthi elinye lamaketanga amakhulu okuthengisa azokonakalisa idumela lakhe, athengise imikhiqizo enesici?
Ukwazi ukuthi i-IKEA ibandakanyeka ekwakhiweni kwamaqembu ahlukahlukene wezimpahla, agxile kumthengi we-mass, kungenzeka ukuthi ama-grooves ezansi kwendebe ayayelwa ukubangela ukungabaza.
Kuyavela ukuthi lesi akusona isici esikhethekile senkampani - ukwenza izitsha "ze-turu". Kudingeka nje le mifino. Ngemuva kwakho konke, benza umsebenzi obalulekile.
Cabanga nje ukuthi ushiya inkomishi esitsheni sokugeza. Uma inkomishi ingenawo ama-grooves ezansi, khona-ke amanzi ayagxuma. Uma ungumnikazi ojabulayo weNdebe evela e-Ikea, amanzi kulula ukuquleka kusuka phansi.
Kwathi lapho kwenzeka, konke kuhlakaniphile kumane nje. Kepha kuyamangaza ukuthi abathengi bezinkomishi ezinjalo abazi "ama-chips" angeziwe kanye namathuba emikhiqizo ethengiwe. Ngemuva kwakho konke, umbuzo uwukuthi kungani ama-grooves ezansi kweKhokheshi Ikea? " Abasebenzisi abaningi be-Intanethi bangene ekudidekeni.
Izimpendulo zazidala kakhulu futhi zihlukile, kepha akekho obize umuntu ofanele. Mhlawumbe i-IKEA ngeayini yenza ama-reds "antshontshiwe", uma kungekho owaziyo ukuthi le mifino ayikho yini? Ucabangani?
Umthombo