Sonke kudala safundwa ukuba ngaphambi kokuba sithenge into evenkileni, kuyimfuneko ukuba sifunde ngononophelo ngolwazi kwileyibhile kunye nokupakisha iimpahla, siqwalasele xa zikhona iimveliso ezikhoyo ukwakhiwa kwayo. Kodwa ngaphandle kwale tekisi yokupakisha, kwiityhubhu, i-vic, njengommiselo, kukho abanye oonobumba kunye nemifanekiso.
Kwiivenkile zethu kukho iimveliso ezinemiqondiso yeshumi elinambini kwipakethe, zidibane ne-icon enye. Phakathi kweempawu ezinjalo, ukusetyenziswa kwayo kunyanzelekile ekupakishwe, kodwa kukho imiqondiso evelisa iimveliso ezikwiphakheji ukwenza umfanekiso wayo, ukwandisa umlinganiso wenkampani. Kodwa kuya kuthiwa kwimveliso ebonisiweyo kwimarike yaseRussia kufuneka ibe yinto enye kuphela - "i-pun", lo yi icon yesibheno kwiimveliso ezikhutshelweyo kumalungu eManyano. Ukuba kunjalo hayi, buyisela iimpahla kwishelufu.
Yintoni onokuyijonga ezinye iimpawu zempawu? Kuyinto enomdla kakhulu ukuba ngubani na omnye okanye omnye? Kuthetha ukuthini, umzekelo, imbiza kunye nedijithi kunye neplanga?
Kwaye siqala, mhlawumbi, ukusuka kwi icon engazaliyo naluphi na ulwazi lomthengi, kodwa ukutyhilwa kwakhe kuhlala kungenangqondo. Ukuba sijonga iityhubhu, emva koko siye kwi-Team Seam Siza kubona uxande oluncinci (Fig. 1), inokuba ngumbala owahlukileyo.
Ngokuphindaphindiweyo kwakufuneka kuve ukuba umbala wale nxamnye nalo thwala ulwazi malunga nomgangatho weemveliso: Ukuba umbala uhlaza, iimveliso zecosmetic zinezinto zendalo, ukuba imibala ibomvu isetyenziswe ngononophelo, kwaye. t. d.
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| Umzobo.2. Wamkelekile ityhubhu ye-neoried |
Ngapha koko, le icon yilebhile yemakisha (ifotometer) yezixhobo zetyhubhu. Phambi kokuba ityhubhu egqityiweyo ihamba kwiphakeji, idlula amanqanaba aliqela. Okokuqala, iityhubhu zibekwe kwi-bunker, apho ziwela khona kwi-conlore nganye kwiglasi yabo oyithandayo-iglasi, kwaye kwiglasi yonke igxile ngokwahlukileyo (njenge-tuba enethamsanqa), emva koko i-tuba iya kwisikhululo sokugcwalisa , apho imveliso yayo igcwalisa kwaye itsiba isikhululo sokutywina. Apha ityhubhu apha, imihla ngasemva kwaye inciphise intsalela yezinto (ezingenayo), ezihlala emva kokutywinwa. Kwaye ukuba ityhubhu yayingazigaqisi kwi-sponges yolwandle, i-wig inokuba igobe (Fig. 2). Ke ngoko, ngaphambi kwesikhululo sokugcwalisa, i-rig i-cube yetyhubhu, kwaye uxande, esiluthethayo sisilekele soluvo lomeleleyo. Kwaye umbala wale nxamnye nalo xande luxhomekeke kuphela kuyilo lwetyhubhu.
Inkqubo yonke yemveliso yokukhutshwa kweemveliso ze-cosmetic kwiityhubhu zinokujongwa apha: LLC "Korolevfarm" "
Amanqaku okuthobela
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| Umzobo.3. I-tuba, i-lalebhile enomdla |
Ngoku malunga nee icon kunye neempawu ezinentsingiselo yomthengi. Masiqale ngowona hlaselo luthathekileyo olufumaneka kwiphakeji ye-cosmetics.
Umqondiso "Eac" utshintshwe imiqondiso ye-rosost, esele siqhele.
Ukwenzela ukwabela iimveliso zayo ngokuchasene nemvelaphi yabanye abavelisi abafanayo, ukuqinisekisa umgangatho ophezulu wayo, ukoyisa abaphulaphuli, abanye abavelisi baya kongezwa kwaye hayi iindleko ezincinci kwaye ziphantsi kwesiqinisekiso sokuzithandela. Umgangatho wemveliso oqinisekiswe ngohlobo oluzimeleyo unyusa umlinganiso weemveliso ezikwintengiso, yingxabano yokuthenga kwayo.
Ngokwemithetho yangoku, zonke iimveliso ze-cosmetic, kuxhomekeka kuhlobo, zibonisa ukuba kufunyenwe okanye ukubhengezwa kokungqinelana, okanye isatifikethi sobhaliso loRhulumente (siphawulwe ngophawu lokuthobela).
Iimpawu zobomi beShelf
Imbiza ngenombolo. Olu phawu luthetha ukuba liyintoni ixesha apho siya kuba nakho ukusebenzisa isixhobo se-cosmetic emva kokuba kuvulwe ukupakisha.
Saphinda salumkiswa ukuba kubalulekile ukubeka esweni ubomi beshelup yemveliso yezithako (nangona kunjalo, njengazo naziphi na ezinye iimveliso). Sithenga imbiza kunye ne-cream, ubomi beshelufa, umzekelo, iminyaka emi-2. Sivule, siqala ukusebenzisa kwaye kunyaka esiphawula ukuba i-crea ichithiwe, itshintshe umbala, ifumene uhlobo oluthile lwevumba, kwaye ulusu lokufaka lwaqala ukusabela ngorhatya, ubomvu! Asithathela ingqalelo into yokuba ezinye izinto ezikhoyo ekufumaneni izithambisi, emva kwexesha elichaziweyo kwi-jar elibonisiweyo linokufumana i-oxiving, itshintshe imveliso yamachiza kwaye ibe netyhefu. Umenzi wezithambiso apho ezi zinto zibandakanya ukhathalelo lwempilo yethu, isilumkisa ngale ngozi. Ke ngoko, kuyimfuneko ukubambelela kwixesha elichaziweyo kwiphakheji.
Kutshanje, uphawu olutsha lomfanekiso wobomi baseShelf ingeniswe kumazwe ase-European - le yi-radglass ngomhla wokuphela kwe-cosmetics igcina zonke iipropathi kwaye aziyingozi kumthengi. Mhlawumbi, olu phawu lunokuvela kungekudala kwi-Russian Cosmetics kwaye uya kukuvumela ukuba ulahle umthetho wokuchaza amagama amabini akhutshiwe: ngokufanayo kwaye emva kokuvulwa namhlanje.
Umfanekiso wegraphic wesandla kwincwadi evulekileyo Yazisa umthengi ukuba kukho ulwazi olongezelelekileyo kwiimveliso, kwaye kufuneka ukuba baziqhelanise nayo. Njengomthetho, olu phawu lubekwe ekupakisheni lweemveliso, xa uyisebenzisa ukuba kuthathwe ukhathalelo.
Iimpawu zokupakishwa kwendalo
I-mebius iphepha i icon isetyenziswa njengophawu lokurisayikilisha. I icon enjalo isetyenziselwa ukupakisha iimveliso ze-cosmetic zithetha ukuba ukupakishwa kweemveliso zenziwe (ngokupheleleyo okanye kwinxalenye) yezixhobo ezihlaziyiweyo ezihlaziyiweyo, okanye kufanelekile ukuphinda kusetyenziswe kwakhona.
Ukusetyenziswa kolu phawu kwiphakheji akulawulwa ngumbutho kwaye umntu unokuyibeka ekupakisheni. Ke ngoko, ngokukhulu, ubukho balo mqondiso awuthethi malunga ...
Unxantathu weentolo ezintathu luphawu olubekwe kuloo mveliso yenziwa ngeplastiki, enokuthi iqhubekeke ngokuqhutywa ngemveliso. Inani eliphakathi konxantathu kunye nonobumba ongezantsi ichonge uhlobo lweplastiki apho imveliso yenziwe khona. Umzekelo, ileta kunye neleta ebonisiweyo ibonisa ukuba imveliso (yithi, ibhotile evela phantsi kwe-shampoo) yenziwa ngePolypropylene. Esi songezelelo saziswa ukuqhuba lula ukuhlelwa kwezikhongozeli ngaphambi kokuphinda kusetyenziswe kwakhona.
Olu phawu lwephakheji lusibiza ukuba ligcine ilizwe esiphila kulo ngokucocekileyo, musa ukuntywila, cima ukupakisha kuphela endaweni ecetyiswe le nto (kwi-Urn kwiibhokisi zenkunkuma). Ngamanye amaxesha imibhalo ebhaliweyo ebiza ucoceko, okanye amazwi ombulelo ("Enkosi"), bongeza ukuba zisetyenziswe kwabo balahla ipakethi esetyenzisiweyo kwiitanki zenkunkuma. Kubavelisi abahlukeneyo, inokuhluka kwaye ngumfanekiso ocacileyo.
Umqondiso owenziwe ngohlobo lweentolo ezimbini ezenza isangqa kubizwa ngokuba "yindawo eluhlaza". Ihlala ifumaneka kwiphakeji yeemveliso ze-cosmetic. Inokuba luhlaza zombini kwaye imnyama kwaye imhlophe okanye eluhlaza kwaye imhlophe, ixhomekeke kuYilo lokupakisha. Ibekwe kwiimveliso zeefemu ezitya maliyo kwinkqubo yaseJamani yokuqokelela, hlela, uright. Kwakhona, lo phawu lwalusetyenziselwa ukukhetha ityhubhu, i-vials kunye nokunye ukupakisha, ukhusele umsebenzi. Ngaphandle kweJamani, umqondiso onjalo awuhambelani, kwaye ukusetyenziswa kwayo kwamanye amazwe akugunyaziswanga.
Iimpawu zokupakisha iimveliso ze-cosmetic
Kwanakwibhotile kwiimveliso ze-cosmetic, unokubona i icon ebonisa isipili kunye nomsindo. Kuthetha ukuba ukupakisha apho kusetyenziswa khona kwenziwa ngokuchanekileyo kwe-cosmetics.
Ngamanye amaxesha kwiibhotile kunye neebhanki ezine-cosmetics, sidibana nomqondiso onjalo. Kule meko, kufuneka ifundwe njenge: "Ukupakisha kwenziwa ngezinto ezingenatyhefu." Kodwa, njengommiselo, uphawu olunjalo luhlala lufumaneka ngakumbi ekupakishweni, isitya, izitya zokutya.
Iimpawu zezinto zokuziphatha ezifanelekileyo
Ngoku ukhuseleko oluninzi lwezilwanyana luqalisiwe emhlabeni. Enye yeekhonsepthi zeminye imisebenzi kukulwa ukusetyenziswa kwezilwanyana ezingenamsebenzi kwizinto ezithile zezoqoqosho zabantu. Umzekelo, sijonga iifilimu zokuthatha inxaxheba kwezilwanyana nakwiikhredithi esizibonayo ukuba akukho silwanyana siva ubunzima ngenxa yefilimu. Abavelisi be-cosmetics nabo basebenza kolu lwalathiso. Ukupakisha iimveliso ze-cosmetic (ngakumbi elizweni) sibona isimboli ngohlobo lwe-bunny entle. Oku kuthetha ukuba isixhobo asizange sidlulise iimvavanyo zezilwanyana. (Kuyinyani, kule meko, umbuzo unokuphakama, kwaye oku kuphelisa njani izilingo zeklinikhi?)
Ndifuna ukuyeka i icon enye, ebonisa iapile. Umqondiso onjalo ubekwa kwiimveliso ze-cosmetic, eziqukethe ingozi, ye-carcinogenic kunye nezithako ezinetyhefu. Olu luphawu lokukhangela iimveliso zombutho wamazwe jikelele zokulwa nezifo ze-oncological.
Iimpawu zokhuseleko zokusingqongileyo
Iimpawu ezininzi ezahlukeneyo "zokusingqongileyo". Ubukho babo kwiphakheji kuthetha ukuthotyelwa kwemigangatho yendalo esingqongileyo: iimveliso aziqokeleli kubume bayo bezinto eziyingozi, kwaye inkqubo yemveliso ayichaphazeli imeko-bume kunye nomntu.
Ileta "e", equkunjelweyo kwisangqa - uphawu lwendalo olusetyenziswa eRussia.
Kwaye le logos ilandelayo isetyenziswa kwiimveliso ze-European Union:
Iimpawu zokuqinisekiswa kwe-biois, i-eco-, yendalo
Kumaxesha akutshanje, amabinzana anjengokuthi njengezithambisi zebhayoloji, i-orsmetics ye-orgatic, i-cosmetics yendalo iphantse ibe luphawu. Ngamazwe aphuhlileyo kwezoqoqosho, ezo cosmetics zikwimfuno enkulu, kwaye umthengi ugqithise imali eninzi ngomfanekiso wophawu lwezinto ezinjalo kwiphakeji.
Iimveliso eziphawulwe nge-bio kunye ne-Ecos kufuneka zihlangabezane nemigangatho emininzi: kufanele ukuba ibe nomxholo othile wezithako ngendalo; Izinto zokutyala kufuneka zifunyanwe zizityalo zazo, ezikhulelweyo kwimimandla enobuhlobo kunye nakwitekhnoloji efakiweyo; Xa izityalo ezikhulayo, inani lee-organic nezinemidla ilawulwa; Umlo wokukhupha ukhula kufuneka lwenziwe kuphela ngoomatshini, kwaye zizinambuzane-kuphela iziyobisi ezingeyongozi okanye iintshaba zendalo; Iimveliso akufuneki zibekho kwi-overservatives yayo ye-synthetic, iincasa, iidayi kunye neemveliso zokucoca ioyile.
Kwiileyibhile ezineemveliso ezinjalo, ulwazi olufanelekileyo kufuneka lusetyenziswe: ipesenti yezithako ze-bio, ezithi, kufuneka zibhalwe njengenxalenye ye-Asterisk (*).
Kuya kufuneka kuqatshelwe ukuba eYurophu akukho zimpawu zingabalulekanga korhulumente. Imisebenzi yokuqinisekiswa ibandakanyeka kwimibutho eneengcali kunye neengcali ezikhethekileyo. elebhu. Nganye yemibutho yabo ineempawu zayo. Nazi ezinye zeempawu ezithandwayo zezatifikethi zamazwe ahlukeneyo anokufumaneka ekupakishweni ze-cosmetics zokungenisa:
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| ElamaTaliyane | i-USA | Jemani | Fransi | England | Jemani | i-USA | ElamaTaliyane | Fransi |
Kwaye kwilizwe lethu, ubudlelwane obunganceda nzuzo "(i-Nochic) (i-noch) yenze inkqubo yokuzithandela kwendalo yendalo kunye ne-organic ye-orgain kunye ne-bio.rus". Umgangatho waseRussia uphuhlisiwe, imigaqo esisiseko eyemveliso, yokulawula esemgangathweni, xa ukhetha izithako, njengangaphandle. Umgangatho ubonelela ngoluhlu lwezithako zendalo, izithako zemvelo zemvelaphi yendalo, enokusetyenziswa kwiimveliso ze-biosmetic bio, kwaye olu luhlu luhlaziywa rhoqo ngonyaka.
Kwaye kufuneka sikhumbule ukuba uMvelisi ozihloniphayo, ovelisa i-cosmetics yendalo, ayizukusebenzisa i-Cellophane okanye i-polythylene yokupakisha iimveliso. Ibhokisi okanye ipensile yokupakisha kufuneka isuka kwikhadibhodi, i-tube tubes - ialuminiyam, kunye neebhubhu zeplastiki kunye ne-vic-okanye zenziwe, okanye zenziwe ngezinto ezenziwe nge-biodegram.
Iimpawu zokhuphiswano lweRussia olwahlukeneyo kunye neepremiyamu
Ukusukela ngo-1998, ukhuphiswano lwaseRussia 'wonke "lwezona mpahla zibalaseleyo zaseRussia" zibanjwa rhoqo ngonyaka. Olu khuphiswano lubanjwa nguRosstandard, imigangatho yephephabhuku lemifanekiso kunye nomgangatho "kunye ne-Academy yeengxaki ezisemgangathweni kwaye inophawu lwayo. Amashishini aqinisekisa ukuthotyelwa kweemveliso ezikhutshwe ziimfuno zabo eziphezulu eziphezulu zinokusebenzisa le logo kwiimveliso zabo.
Ukusukela ekuqaleni kuka-2000, kukhuphiswano lukarhulumente we-Russian Federation ngokwemigangatho yempahla ibanjelwe eRussia. Imiboniso-Ukhuphiswano "uphawu lwe-Russian. Inqanaba lomgangatho we-XXI inkulungwane ye-XXI ", isiphumo sokuba isabelo semiqondiso ethembekileyo ukuya kwi-Lauretes: iPlatinam, igolide, isilivere kunye nobhedu. Kwisithuba seminyaka emibini, umnini wale ntengiso unokusebenzisa umfanekiso wayo kwiimveliso zayo, kwaye emva kokuphelelwa kweli xesha kufuneka aqinisekise amanqaku afunyenweyo. Olu khuphiswano lusebenza njengokuphuhliswa kwemarike yentengiso ekhuselekileyo neyendalo yomgangatho ophezulu, kunye nokuqaliswa kwetekhnoloji entsha yale mihla yokuveliswa kwezinto ezinjalo.
Umqondiso wolunye ukhuphiswano lwesizwe ngokupakisha iimveliso ze-cosmetic kuthetha ukuba le mveliso yabathengi baseRussia baqwalasele ezona zilungileyo.
Iimpawu zobunzima
Ileta yesiLatin e, emi emva kobunzima bokubhala, kuthetha ukuba ubunzima (okanye ivolumu) yemveliso ngokwayo icacisiwe ngaphandle kokupakisha, kwaye oku kuyahambelana nayo yonke imithwalo "ye-NET"
Kwaye ukuba kukho inani elipheleleyo, liqukumbele ecaleni komfanekiso, emva koko le. Ubunzima okanye ivolumu yokupakisha ("i-Gross")
Kwimveliso yabavelisi baseYurophu, ivolumu ngamanye amaxesha iboniswe kwi-alfar oz. Ukuguqulela i-millilitra kuthi ilungele thina, siphindaphindwe ngenani ngaphambi kwe icon ngama-30.
Uphawu lwentengiso
Njengommiselo, bonke abavelisi banelo logos- umzobo ongumzobo, uphawu olwenziwe kwipakethe intengiso yomenzi, elungiselela ukwandisa ukwamkelwa kombutho, okwindawo yayo ekukhuseleni i Umenzi kwizinto ezingalunganga, ekuvumela ukuba ukhusele amalungelo akho kwimeko yokumangalela. Kumthengi, ubukho bentengiso yentengiso banomenzi onesityholo esihle, esizinzileyo sisiqinisekiso somgangatho.
Sixelele kude kubo bonke abalinganiswa kunye neepilisi ezinokusidibana nathi ekupakisheni iimveliso ze-cosmetic. Umenzi ngamnye ufuna ukukhuthaza iimveliso zayo kwintengiso, usebenzisa zonke iitshipsi ezikhoyo. Kodwa kwakhona siza kuphinda nje ukuba kubekho isimboli esinye kuphela kwiimveliso - luphawu lokujikeleza kweemveliso kumazwe angamalungu eManyano yeZiko leManyano-e-Eaphu.
Yonwabela ukuthenga kwakho, kwaye makenze zizuze kuphela kwaye uvuyo.
Umthombo