Gillian Owens huwa kittieb u disinjatur minn Columbia SC, li ddeċieda li jimmodifika l-ideat dwar il-moda moderna. Quddiem problemi finanzjarji u tħossok skomdi minħabba t-tendenzi tal-moda moderni li qed jinbidlu malajr, marret tixtri s-second-hand u xtrat innifsu irħis, antikwata, imma ħwejjeġ promettenti. U wara dan, hi bdiet tinbidel f'oġġetti ġodda tal-wardrobe CHIC.
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